Built by contractors. Built for contractors.
We started 7FC because we watched too many great contracting businesses cap out at $500K. Not because the work wasn't good. Because the operating layer was broken — leads going to voicemail at midnight, estimates emailed as photos, margin disappearing in the cracks.
The four jobs in a 7-figure contracting company are different from the four jobs in a $300K one. You stop selling and start running a sales engine. You stop quoting and start defending margin. You stop chasing receipts and start watching a pulse.
Every existing CRM is built for software sales reps. Every “construction tool” is built for the project, not the business. We built 7FC for the part nobody else covered: the command center that takes a call at 11 PM, qualifies the lead, sends the estimate, books the deposit, and tells you tomorrow morning that you closed $42k while you slept.
Sofia handles the calls so you can be on the job. Smart Estimates protect margin so you don't underprice yourself out of growth. The Financial Advisor tells you the truth on Mondays. The pipeline does the rest.
- Speed beats polish. The 5-minute reply wins the job. Sofia gets us closer to 1.6 seconds.
- Margin is a feature. If your tools don't protect it, they cost you.
- Honest software. Cancel any time. No long onboarding. No fake AI. The numbers you see are actually yours.
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